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Rosario Marin and Jorge Ramos

Univision’s Al Punto has pulled yet another Republican bait-and-switch, in which a Jeb Bush surrogate is passed off as a Republican analyst booked in order to provide commentary on the ongoing primary - with predictable results. Unfortunately, this week’s “analyst” went far beyond the pale - which begs the question: Is Univision really in the tank for Jeb Bush?

The last time I covered former Treasurer of the United States Rosario Marín directly, she appeared on Al Punto and demanded that the Trump surrogate render proper respect to Governor Bush. This time, she renewed her attacks on Donald Trump, by calling him a “laughingstock” and mocking him for ducking last week’s Republican debate in Iowa. Unfortunately, it didn’t take too long after that before the appearance basically skidded off the rails and into the ditch.

In fairness, no one should ever begrudge a political surrogate for standing up for their candidate…especially in Bushworld, where ties run deep and long. However, this can certainly be accomplished without co-opting and validating the vicious racial demagoguery of Jorge Ramos.

JORGE RAMOS, ANCHOR: Rosario, among the Republicans, and this needs to be pointed out, the Republicans have two Hispanic candidates and the Democrats do not have any Hispanic candidate for the presidency. But at the debate, Ted Cruz and Marco Rubio began to fight over which of them was the most anti-immigrant. Should Hispanics vote for a Republican candidate simply because he is Hispanic?

ROSARIO MARIN, FORMER TREASURER OF THE UNITED STATES: What an interesting question, because I’d say that there are three Hispanic candidates, and the other one is Jeb Bush. I believe that Jeb Bush holds a very special place in his heart for the entire Latino community. He doesn’t just speak Spanish, but he understands. And since he is married to a Mexican, his children are also Mexican-Americans. And so, I can tell you…Ted Cruz has been truly, he’s very discouraging. I am hurt by the positions he has taken. Marco Rubio is a politician with tremendous aspirations. I love him, I respect him. His shifting positions on immigration leave much to be desired. The one who has not changed is Jeb Bush. And frankly, I believe, in my heart, that he is more Latino than any of the others out there. And that is why I am supporting him.

The simple fact is that Marín, for all her accomplishments, does not have the standing to adjudicate racial or ethnic authenticity on any grounds whatsoever. Her assertions that Bush is “more Latino” ostensibly by virtue of both his positions on amnesty and the origin of his spouse and children are laughable on their face, and the harm that her ill-considered remarks render to conservatism at large far offsets any short-term benefit derived by her candidate.

Of course, this isn’t the first time that Univision uses a Bush surrogate to bash the other conservatives in the field. Last time, it was former Republican Party of Florida and American Conservative Union Chair Al Cárdenas who did the deed, by launching a preview of attacks that would later be launched against Ted Cruz. This takes us back to our earlier question: is Univision really in the tank for Jeb Bush?

The answer is, of course not. They are in the tank for as close to an open-borders agenda as they can get from either side of the aisle. Given the other liberal policy items on Univision’s agenda, however, it should be clear that no Republican is ever going to win their “primary”.

Jorge Bonilla is a political analyst and former Florida Republican candidate for Congress. -

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By Sasha Moreno,
Senior Account Executive, Dieste

“Video Killed The Radio Star” by the Buggles was the first music video to ever be shown on MTV when the channel launched in 1981. It became a significant message to the world that radio was on the decline and potentially on it’s way out. But is Spanish radio advertising making a comeback?
Nielsen recently released a new report that states that 97% of the U.S. Hispanic population listens to radio each week. In fact, the weekly Hispanic radio audience has grown 11% since 2011 from 36.5 million to 40.4 million listeners. It appears the radio star is not dead after all, particularly among Hispanic consumers.

Who is the Latino Radio Listener?
The U.S. Hispanic population continues to increase and is expected to account for 53% of the U.S. population growth within the next five years. With a growing, young Hispanic population, radio listeners are becoming increasingly bicultural and listen to both English and Spanish radio. Interestingly enough, while radio reaches almost 15 million Hispanic millennials, older Latinos tend to listen to radio three minutes longer each week.

Therefore, it is not surprising that Spanish-dominant listeners tune into radio the most among all U.S. adults 18-49. While the national average for all Spanish-language radio formats combined is a 6.1% audience share, in heavily Hispanic populated states such as California, Texas, Florida, and Nevada, the percentages are substantially above the national average.

The Radio Opportunity for Hispanic Advertising
While radio advertising may become a rekindled consumer opportunity on the horizon, brands and agencies need to be aware of how to reach the Hispanic consumer through this medium. As multicultural agencies are aware, the Hispanic consumer is diverse is many ways including birthplace, country of origin, language preference, pop-culture, etc.

As the U.S. Hispanic population increases, it is imperative to understand the differences in Hispanic consumers within each radio market. The Hispanic radio listener from Florida may not have the same preferences as the Hispanic radio listener from Texas or California. These key differences impact how you market and advertise content to them.

Nonetheless, despite the differences, the majority of Hispanics (85%) agree their culture is important. If brands and companies want to reach the Latino radio listener and be successful in their efforts, they need to find resources that understand the complexities of the Hispanic consumer. Only then will they be able to capitalize on this new opportunity in radio advertising. Who would have thought 30 years later, the radio star would be back thanks to the Latino radio listener!

For the Conversation

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By Andrés Oppenheimer,
The Miami Herald

The Republican Party will have a hard time winning the 2016 presidential election without the Hispanic vote

Polls show that most Hispanics see the Republican Party as hostile or indifferent to Latinos

Ted Cruz, Donald Trump and Marco Rubio are alienating Hispanic voters, just like Romney did in 2012

Judging from the anti-immigrant rhetoric from Republican hopefuls in the Iowa caucuses, the Republican Party is marching straight to its third consecutive defeat in the November presidential elections.

The three Republicans who received the most votes in Iowa — Ted Cruz, Donald Trump and Marco Rubio, in that order — competed to woo extreme-right primary voters by claiming to be the toughest against undocumented immigrants, and promising to build a wall on the border with Mexico. They seemed oblivious to the fact that Republicans lost the most recent elections because they alienated too many Hispanic voters.

The three “amigos” — Cruz, Trump and Rubio — are following the steps of failed Republican candidate Mitt Romney, who famously proposed the “self-deportation” of undocumented immigrants in 2012. Romney lost the 2012 elections in large part because he got only 27 percent of the Hispanic vote, compared to the 71 percent obtained by President Barack Obama.

By comparison, former President George W. Bush — the last Republican to win a presidential election — won the 2004 election with 44 percent of the Hispanic vote. Bush, a former governor of Texas, had campaigned as a friend of Hispanics, and of Mexico.

What’s worse for Republicans, the Hispanic vote may be more important than ever this year. There will be a record 27.3 million Hispanic eligible voters in 2016, up from 23.3 million in the 2012 elections, according to Pew Research Center figures based on U.S. Census data. The number of eligible Latin voters will be 40 percent higher than in the 2008 elections.

While Latinos tend to vote less than other ethnic blocs, they are projected to make up a record 11.9 percent of the electorate this year, nearly tying the share of African-American voters, the Pew figures show. And a recent Latino Decisions poll of Latino likely voters in battleground states showed that 45 percent of Hispanics are viewing the Republican Party as “hostile” toward Latinos, and an additional 39 percent think that the Republican Party “doesn’t care too much” about Latinos.

It’s no wonder that U.S. Vice President Joe Biden joked recently that the Republican primary contest is “a gift from the Lord” to the Democratic Party. It’s hard to imagine how Republican candidates could be scaring away more Hispanic voters.

Trump took the lead in this immigrant-bashing rhetoric contest, famously saying at the start of his campaign that “when Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems. They’re bringing drugs. They’re bringing crime. They’re rapists, and some, I assume, are good people.”

But Cruz, Rubio and other Republican hopefuls are not far behind. Cruz was quick to support Trump’s first comments on Mexican immigrants in June last year, and most recently has tried to outdo Trump by vowing to “build a wall that works” and to limit legal immigration.

Cruz, who like Rubio comes from an immigrant family, said Nov. 14 that he would halt “any increases in legal immigration so long as American unemployment remains unacceptably high.”

Of course, supporters of Republican front-runners’ anti-immigration plans argue that they are not “anti-immigration,” but only “anti-illegal immigration,” and that something has to be done to stop the alleged avalanche of undocumented migrants.

But, in politics, perceptions count more than anything else, and the Republican front-runners’ rhetoric comes across as hostile to all Hispanics, not just toward undocumented immigrants.

In addition, many Republican strategists say that the Hispanic vote won’t matter that much in 2016 because most states with the largest Hispanic populations — California, Texas and New York — will not be presidential tossup states this year. That’s true, but other key states with large Latino populations, including Florida, Nevada and Colorado, can make or break this year’s elections.

My opinion: Once again, the Republican Party is committing political suicide by alienating Hispanic voters. Romney thought that he could win in 2012 by forging a coalition of angry white males, without the Hispanic vote, and he lost.

The three Republican front-runners are making his same mistake, and it’s hard to see how any of them would be able to walk away from their current positions in the general election. Unless they change their tone on immigration and Mexico, they will be energizing more Latinos to turn out on election day and vote — against them.

Watch the “Oppenheimer Presenta” TV show Sundays at 9 p.m. on CNN en Español. Twitter: @oppenheimera

 

For the Conversation

OK, we have two Latino presidential candidates in the republican party… but why are they hiding it?

 

 

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By Pablo Schneider

Head coach Ron Rivera of the Carolina Panthers salutes the crowd after defeating the Seattle Seahawks 31-24 at the NFC Divisional Playoff Game at Bank of America Stadium on January 17, 2016 in Charlotte, North Carolina. (Photo by Grant Halverson/Getty Images) (2016 Getty Images)

Meeting in person with the Carolina Panthers’ head coach, Ron Rivera, you immediately understand why his players give their all for the team and why people want to follow him. He is a formidable leader. He is motivational and inspiring in his approach to life, to leadership and to football. Rivera’s dedication to the Panthers, his discipline in coaching and his drive to succeed have brought the Panthers to a league-leading 16-1 record and to this Sunday’s NFC Championship game vs. the Arizona Cardinals in Charlotte.

Yet despite of his success, Coach Rivera is down-to-earth. He credits his roots with being vital to his success, sharing how growing up in a Hispanic military family helped make him who he is today.

“On one side I’m getting a strong and deep sense of family, tradition and culture,” he says. “On the other side I’m getting this discipline and pride that you get growing up and living on Army bases.”

Growing up in this environment, Coach Rivera learned the importance of dedication, discipline and drive. With these traits, it’s not surprising that he had great success as a football player in both college and in the NFL.

An All-America linebacker at Cal, Rivera became one of the pioneering Hispanic players in the NFL when he was drafted by Chicago in 1984. After nine seasons and a Super Bowl championship with the Bears, he retired as a player and moved on work as a sports commentator.

In 1997, he got his start coaching with the Bears as a defensive quality control coach, and from there he worked his way up the ranks in Chicago, Philadelphia and San Diego before becoming head coach of the Carolina Panthers in 2011.

The Panthers had a losing record for three of his first four seasons and Rivera credits the adversity of those years with significantly impacting how he leads. For our interview, we sat at his desk in the head coach’s locker room, not in his formal office two stories up.

“As you can see, by being here in my locker room, it’s also an office.” He explains, “One of the lessons I learned as I was going through adversity is that in order for me to deal with things, handle things and help with things, I had to be truly available to the players. I had to have an open-door policy.”

Moving a desk into his locker room to be available to the players is one of many examples of how Rivera lives out the Panthers’ organizational values of its owner, the former NFL player Jerry Richardson. These values include hard work, harmony, listening, teamwork and respect.

It’s on this foundation Coach Rivera has built his leadership approach.

“You have to take ownership for what you do,” he says, “and I have to take ownership for what I do.”

Pulling up his weekly presentations to the team, Rivera showed me how every one of them starts with a slide that says “Control Your A.P.E – Attitude, Preparation, Effort.” This emphasis on self-empowerment and responsibility has created a team culture of positive attitude, intense preparation and maximum effort.

It has also resulted in the best record in the NFL this year.

Wrapping up the interview, I asked him, “What advice do you give about success? In response, he shared three nuggets of wisdom.

“The biggest thing, and I get this from my father, is to stick to your core values. Don’t ever forget where you came from,” he says. “Something that I’ve also learned and believe is that if you want something in life, go get it – because they are not going to send a limo. And finally, I know this much: you truly don’t have all the answers. You have to communicate, collaborate, listen and discuss.”

Walking out of the locker room, it occurred to me that regardless of whether or not the Panthers win on Sunday and get to the Super Bowl, Rivera’s dedication, discipline and drive – as well as his “Attitude, Preparation, Effort” – make him a success.

Pablo Schneider is CEO of The Wider Net and a Special Advisor to AP Capital Holdings.

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