The Senate voted Thursday to allow wireless and internet service providers such as Verizon, Comcast and AT&T to share customers’ online data with advertisers without consent, a step toward reversing regulations the Federal Communications Commission enacted in October under the Obama administration, Business Insider reports. The resolution, which will be considered in the House, also would prevent the FCC from implementing similar protections for consumers in the future, according to the Washington Post. The Association of National Advertisers, in a post on its website, called the vote “a major step in the right direction” but added “this is still only a first step.” Many advertisers, internet providers and digital media giants are in favor of looser data controls that further their digital advertising efforts, but when the FCC, under then-Chairman Tom Wheeler, enacted stricter privacy regulations last year, the idea was to protect consumers. At the time, executives from Google and AT&T called the rules “unjustified” and “illogical.” Thursday, the Senate gave them hope.