FocusOn Television
Telemundo and Mashable last week teamed up to launch a Spanish language tech hub called #ElPulso. The destination will live on Telemundo.com and feature digital news with articles, photo galleries and videos hosted by social influencer Christian Acosta.
“Hispanics are avid users of tech and social media, and this partnership demonstrates how the digital revolution has not only connected people geographically, but culturally as well,” says Mashable Chief Strategy Officer Adam Ostrow.
“The Hispanic consumer is leading not only in the adoption, but also in the active creation of digital & social trends,” says Borja Perez, Senior Vice President of Digital & Social Media for Telemundo. “We believe that by co-creating with industry and advertising leaders, Telemundo can positively impact consumer needs while creating enhanced value for all partners involved.”
The innovative partnership between Mashable and Telemundo, which was originally announced at the 2014 Upfronts, will be curated using Mashable’s proprietary Velocity technology, which predicts and tracks the viral life-cycle of digital media content. The site will be accessible on all devices including web, mobile and tablet devices as well as on the Telemundo Entertainment App.
