AZTECA AMERICA EXPANDS PARTNERSHIP WITH CARDENAS MARKETING NETWORK
By Elisa López
Azteca America will continue its partnership with multicultural event marketing agency and tour producer, Cardenas Marketing Network (CMN Events) and will serve as the presenting sponsor and official television station for a series of six concerts in 2016 featuring one of today’s most renowned Regional Mexican artists, Julión Álvarez.
Concerts are scheduled for Friday, July 15 in San Jose at the SAP Center; Saturday, July 16 in Los Angeles at the LA Forum; Friday, July 22 in Houston at the Toyota Center; Saturday, July 23 in Dallas at the American Airlines Center; and Friday, November 11 in Phoenix at the Talking Stick Casino Arena.
Once again partnering with CMN Events, Azteca created customized concert sponsorships for local brands and marketers for each concert event.
“Building upon last year’s tremendous success, we’re thrilled to partner again with CMN events and expand this year’s concert series to six key markets, presenting today’s most popular Regional Mexican artists,” Enrique Perez, Executive Vice President, Station Group, Azteca America. “The concert series provides a unique opportunity to stage major events and create customized marketing solutions on an extremely local level for our valued partners.
“We are excited to continue our partnership with Azteca America for a second year. This concert series presents an exceptional opportunity for local sponsors to connect with audiences in a meaningful way in major cities across the U.S.,” added CMN Events President and CEO, Henry Cardenas.
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