AZTECA AMERICA IS FASTEST GROWING SPANISH-LANGUAGE NETWORK IN PRIME TIME AMONG KEY DEMOS IN JUNE
Network Delivers Best June Primetime Ratings in Four Years Among Key Demo By Jessica Ruiz
Azteca America finished June as the fastest growing Spanish-language network in prime time among key demos, including total viewers (+41%), adults 18-49 (+52%) and adults 18-34 (+67%), according to Nielsen. The network also delivered its highest June ratings in four years across total viewers, adults 18-49 and adults 18-34.
The network’s primetime lineup saw significant double and triple-digit year-over-year growth. “Desafio Marruecos” was up +88%, while “Al Extremo” delivered a +18% increase and “Kaçak” delivered +200% growth for the time period. Additionally, at 7PM The Winning Hour’s “Escape Perfecto” and “Ahora Caigo” grew +63%.
In addition, Azteca reached 3.2 million total viewers and 1.5 million adults 18-49 in primetime for the month. Viewer engagement was the main driver of growth, with adults 18-49 tuning in with 36% higher frequency and spending 51% more time with respect to average minutes with Azteca.
Locally, KAZA in Los Angeles and KPDF were the fastest growing Spanish-language broadcasters in their respective markets among adults 18-49, with KAZA up +124% and KPDF up +85% in the demo. San Francisco, Chicago and Houston also delivered strong year-over-year gains in the demo, reporting +127%, +76% and +17% increases, respectively.
