d expósito & Partners Recognized With Two 2015 HPRA ¡Bravo! Awards
Last week, d expósito & Partners received two Hispanic Public Relations Association’s (HPRA) ¡Bravo! Awards, the most prestigious recognition in Hispanic communication. In the category for best CSR Communications campaign on behalf of their client ConAgra Foods®, “Child Hunger Ends Here”; and in the Non-Profit category for “AARP Caregiving Campaign”, during the 8th edition of the HPRA ¡Bravo! Awards Gala in New York, October 8, 2015.
“These wins are the result of our commitment to developing relevant in-language and in-culture PR strategies,” said Carmen Sepulveda, CCO at d expósito & Partners, and added, “Working with our clients, we are creating programming that resonates with Hispanic/multicultural audiences.”
For “Child Hunger Ends Here” (CHEH), the agency created and executed a public relations awareness/social responsibility program for ConAgra Foods® to inform the Hispanic community how they can help end child hunger through a code entry program. Research reveals that one out of every 4 Hispanic/Latino kid in the U.S. lives in households with food insecurity. d expósito & Partners elevated CHEH presence to fully leverage the NCLR’s ALMA Awards Show viewership and its concentric circle of influencers to push the conversation forward on the issue of child hunger in America. To amplify the CHEH message, the campaign leveraged social media as a channel to drive awareness and spark true conversations about the issue beyond the ALMA Awards. More than 100 celebrities pledged to end child hunger and helped spread the message. Through a strong media relations push, the agency was able to help ConAgra spread the word about child hunger during the summer months, when children are out of school and the rates of food insecurity sadly increase.
AARP “Circle of Life” PSA Campaign was developed in partnership with the Ad Council. For this initiative, d expósito & Partners created a Caregiving Public Relations/Social Media program to build awareness about the issues Hispanic caregivers face and the resources available to them. The agency executed a media tour in leading Spanish media markets to secure higher coverage from key local and national media outlets by having top talent as brand ambassadors. These tours were reinforced with media cultivation events, executed in Miami and Los Angeles, concluding with a Tweet-up Event in New York with media influencers, bloggers and key community stakeholders and opinion makers. These efforts delivered the message of help to those who most needed it: caregivers in the Hispanic community. “AARP Caregiving Campaign” is already a best in its category winner for both LATISM and Hispanicize this year.
