Spanish Broadcasting System last week announced that its flagship New York City station, WSKQ-FM (“Mega 97.9”) had achieved a historic milestone in claiming the #1 ranking among all radio stations serving the Tri-State area, regardless of language or format.
This historic achievement highlights the sustained dominance that broadcast radio continues to have in the daily lives of today’s Hispanic consumers. The result also reinforces Nielsen’s findings that terrestrial broadcast radio reaches 97% of the national Hispanic population each week.
These recent ratings rank WSKQ-FM as not only the most-listened-to station in the Metropolitan New York/New Jersey/Connecticut area, but also as the #1 Latino station in the nation.
SBS sister station WPAT-FM (“93.1 Amor”) also achieved significant ratings gains and strengthened its market position in Nielsen’s recently released Audio Report.
Ratings Analysis
WSKQ-FM was ranked #1 in ALL major demos and dayparts as shown below:
AVERAGE QUARTER HOUR (SHARE)
| MON - FRI | 18-34yrs | 18-49yrs | 25-54yrs | ||||||||||||||||||
| 6am – 10am
(morning drive) |
#1 | #1 | #1 | ||||||||||||||||||
| 10am – 3pm
(middays) |
#1 | #1 | #1 | ||||||||||||||||||
3pm- 7pm
 (afternoon drive) |
#1 | #1 | #1 | ||||||||||||||||||
| 7pm- 12am
(evenings) |
#1 | #1 | #1 |
Sister station WPAT-FM also delivered a strong ratings performance, establishing SBS as the lead provider of engaging radio content in the nation’s top market.
Now, listeners all over the globe are also able to live stream WSKQ-FM, WPAT-FM, and all other SBS radio stations via the newly-launched LaMusica mobile app, available as a free download at the Apple app store and at Google’s Play Store
