The Washington Post Pulls About Even With the New York Times in Online Readership

The Washington Post announced Thursday that it had 59.2 million unique readers of its digital properties in September. That’s an “all-time high” for the Post, which has invested heavily in digital since Jeff Bezos purchased the paper in 2013.

The Post saw huge growth in mobile and desktop users, but the key metric here is not in the press release: The Washington Post has just about pulled even with the New York Times in terms of digital readership. The Times had about 66 million uniques in September, according to data from the web-measurement firm comScore. (You should read Ken Doctor’s August story about the Post catching up with the Times, and Ben Freed’s September story about how the Post is using Amazon Prime to boost its national readership).