Univision’s Desigualdad Puts Focus on Equality
Univision unveiled a major campaign last week to highlight the extreme social, economic and political inequality rampant throughout the Americas today. With immigration, income inequality and the U.S. Hispanic vote being key pillars of the 2016 elections, executives at Univision News have identified uncovering these stories as the network’s top priorities.
The multichannel initiative was launched in association with Poverty Awareness Campaign at a press conference in downtown NYC earlier last week at Pace University. The launch event introduced Desigualdad, the Spanish word for inequality and a new permanent microsite (especiales.univision.com/desigualdad/) on the Univision website that highlights the extreme challenges facing the millions of people across the Americas today.
The network also will feature top talent generating news programs, special reports and documentaries with real stories and dramatic cases that focus on the extreme inequality immigrants from Latin America face in our own country. The theme is Poverty and Inequality in the Cities: Innovation and Action. The campaign will also use social media channels including Twitter, Instagram and Facebook to shed light on the causes and consequences of poverty and what it means to every Hispanic in America today.
In addition to creation of hours of new content on this issue, Univision is also bringing together top aid organizations including the City of New York, Oxfam International, UNICEF, TECHO and the Robert F. Kennedy Human Rights Council.
