Cathy Lewis Edgerton Joins Estrella TV
Former Viacom Exec will be Senior Vice President, Distribution and Affiliate Sales
Estrella TV announced last week that Cathy Lewis Edgerton has joined the Spanish language television network as senior vice president of distribution and affiliate sales. Reporting to the Chief Operating Officer, Winter Horton, Cathy joins Estrella TV from Viacom Media Networks where she was responsible for the distribution deals for a portfolio of networks including MTV, Vh1, Nickelodeon and Comedy Central. In her role at Estrella TV, Cathy is responsible for helping to attain and exceed the channel’s distribution goals by maximizing existing client partnerships and forging new ones.
“Cathy brings a wealth of experience, deep relationships and a genuine enthusiasm that make her a strong addition to our team. She has an extensive track record for developing creative and strategic approaches to the rapidly changing business of content distribution with strong business, sales and contract negotiation experience across Linear, On Demand, Digital, PPV and Mobile platforms,” said Horton. “She is joining Estrella TV at an important moment as we develop high quality content that resonates with our viewers wherever they choose to view it.”
Based in the network’s Burbank, CA headquarters, Cathy is also responsible for the Network’s retransmission, OTT and VOD distribution strategies and will oversee the Affiliate Relations which includes Estrella TV’s broadcast affiliates.
Prior to Viacom Media Networks, Cathy held positions at Discovery Communications where she spent 6 years helping to secure distribution for Discovery, Animal Planet and the Travel Channel. Before that she worked at Fox Channels Group.
