Who Watches Hispanic TV: A Picture
Handy infographic breaks out viewership for the biggest networks
By the editors of Media Life
This article is part of an ongoing Media Life series entitled “Catching the next big wave: Hispanic media.” You can read previous stories by clicking here.
A big complaint among media planners and buyers is the lack of readily accessible ratings information for Spanish-language networks.
This is a particular complaint among planners and buyers in the major general agencies that do not specialize in Hispanic media and are just now starting to integrate Spanish-language TV into their plans.
That sparked Media Life to do some digging.
Below is a breakdown of viewership and demographic data for many of the biggest Spanish-language networks, both broadcast and cable.
This includes the two top networks, Univision and Telemundo, as well as a sampling of other broadcast and cable networks.
The numbers reflect total-day averages for the 2014-’15 season, including live and the most recent seven-day DVR playback.
What you see are all the Spanish-language networks available from Nielsen.
